Boost Your Mobile Marketing with 3 Proven Strategies for Mobile Lead Generation
It’s no secret that over half of online consumers shop using mobile devices. That means ensuring your website and mobile-friendly lead generation strategy are more critical than ever. In this article, I’ll share three expert mobile lead generation strategies you can use to grow your business. But first, let’s get clear on why it’s essential to have a mobile strategy.
Why You Need a Mobile Strategy
You already know that your website needs to cater to your mobile users. And (hopefully) you’ve tested to confirm that it looks and functions well across various devices.
But having your website be mobile-friendly doesn’t automatically mean your lead generation strategy is, too. And that means you may be missing out on leads. There are three significant benefits to improving your mobile lead generation strategy:
1. Improve the User Experience
When you engage users with mobile campaigns that are easy to navigate, look great, and give your leads the information they want, you’ll enhance their experience. Imagine them browsing smoothly without unnecessary hiccups.
2. Increase Conversions
Watch your conversions skyrocket as you tap into a new target audience segment. When everything clicks into place, it’s like magic. You’ll start seeing the numbers rise, which is always a thrill.
3. Drive More Sales
Ultimately, creating a mobile lead generation strategy will generate more leads and attract more paying customers. It’s a win-win situation!
Three Proven Mobile Lead Generation Strategies
Now, let’s turn to our three proven strategies. The first thing you should do is create mobile-friendly “opt-in campaigns.” You’re likely already familiar with opt-in campaigns like popups, floating bars, screen welcome mats, and more.
1. Create Mobile-Friendly Opt-In Campaigns
You’re probably already using these on your website’s desktop version. The only problem? If you haven’t created some specifically for your mobile users, you’re likely hurting the user experience, which means you’re losing conversions.
How do you create mobile-friendly opt-in campaigns that are still flexible, powerful, and won’t break the bank? For that, you’ll want a tool like OptinMonster. OptinMonster is the best lead generation software on the market. It allows anyone to quickly and easily create mobile-friendly opt-in campaigns. Everything starts with choosing one of OptinMonster’s campaign types.
Once you’ve determined which campaign type you’d like to use, you can select from hundreds of pre-made templates. These look great across devices and are all mobile-friendly. But if you want to go further, you can filter these templates to be mobile-specific. This gives you confidence that your opt-in campaigns will look great for mobile visitors. Now you have your campaign type and template, it’s time to start designing.
The good news is that OptinMonster doesn’t require any coding or “technical skills” to get started. Instead, you can use the inline editor and drag-and-drop builder to make changes. However, what makes OptinMonster stand out is the display rules. These allow you to target the right people, in the right places, and at just the right time in their customer journey.
Some of the most popular rules include our exit-intent technology, which helps you recover abandoning users as they’re actively leaving your site, our geolocation targeting, which lets you target visitors based on their physical location, and our referrer detection, which enables you to target visitors based on the third-party sites they’re visiting from. This is perfect for companies with a strong social media presence.
These are just a few of the most popular display rules. White River used these same rules to increase mobile conversions by 150% and saw a 35% boost in sales, too. Alright, let’s move on to tip number two.
2. Optimise Landing Pages for Mobile
If you’ve been running an e-commerce site or selling digital products online, you know how valuable landing pages are. However, when it comes to mobile users, these pages are even more critical. If you’re driving traffic to a specific page, you should have a strategy to ensure that users get the best experience depending on their device. That means your landing pages need to be responsive and mobile-friendly. Or you need to design a landing page specifically for mobile visitors. Either way, you’ll see BIG conversions increase from optimising your mobile landing pages.
And this is especially true when you’re running pay-per-click campaigns. If you’re running pay-per-click ads, but sending traffic to a landing page that only looks good on a desktop, you’re tossing money down the drain. But how do you create a mobile landing page if you’re not a professional coder or web designer? This is where a tool like SeedProd can do all the heavy lifting for you.
SeedProd is WordPress’s #1 landing page builder and the best solution for creating landing pages for your mobile visitors. You could even create your entire mobile-responsive website with SeedProd’s theme builder without writing a single line of code! You can make a landing page in minutes. Plus, it has all the tools and features you’d need to attract new leads. That includes special blocks for adding reviews, testimonials, high-quality images, lead capture forms, opt-in campaigns, and more. You can also ensure your page looks good on mobile before publishing it.
And if you’re new to web design, don’t worry. SeedProd comes with over one hundred templates that you can use to design the perfect page for mobile visitors and increase your conversions FAST. You can even filter these templates depending on your marketing or sales goals. SeedProd is a landing page builder that checks all the boxes. It’s easy to use, incredibly powerful, and, of course, mobile-friendly.
3. Integrate Social Media Feeds
Alright, let’s move on to tip number three. The correlation between mobile users and social media is hard to ignore. According to Backlinko, 99% or 3.92 billion social media users access social media networks from mobile devices. This is a massive opportunity for you to combine your website and social media to get more engagement from your mobile users.
One of the easiest ways to do this is by adding your social media feed to your website. The goal is to get your website traffic to engage with your social media profiles (which your users are already in the habit of doing from their smartphones). Then you can nurture those new leads through your social media strategy to transform them into happy, loyal, and paying customers. And if you need some help adding your social feeds to your website, you need Smash Balloon.
Smash Balloon is the world’s leading social media feed plugin for WordPress. You can add social feeds from Instagram, Facebook, Twitter, YouTube, and Facebook Groups. Doing so gives more of your site’s traffic direct access to your social media profiles. Users who visit your site from their phones can find your social channels and start following you. You’ll now have brand new leads (in the form of followers) that you can guide down your sales funnel and boost sales from your online store. But the best part is that you don’t need technical skills to add customised feeds to your website.
Smash Balloon makes everything EASY from start to finish. When you combine these three mobile-specific strategies, you open up a whole new world of lead generation. Mobile marketing is not just a trend; it’s a necessity for thriving in today’s digital landscape. A well-optimised mobile strategy can significantly enhance customer engagement, streamline the user experience, and drive substantial business growth. I hope you’ve enjoyed these tips, and if you did, be sure to check out this engaging article: Speak 7 Lines to Yourself Every Morning & Change Your Life. It might just change how you start your day!
As a thank you for sticking around until the end, use the code OMVIDEOS for a special discount on your purchase of OptinMonster. Thanks for engaging!
